Barclays Bank
- Brand evolution & expression
- Brand guidelines
- Art direction
- Photography
- Film production
- App design & development
- Digital comms
- In-branch literature & comms
- ATM animations
- Branded environments
In a time when banks had lost confidence in the banking system, and Barclays was a low ranking high street bank, it was important that they connected with their audience…
In brief
In a time when banks had lost confidence in the banking system, and Barclays was a low ranking high street bank, it was important that they connected with their audience.
We took one small step with Barclays
Through the initiative, aptly named “We Took One Small Step with Barclays,” the bank reconnected with its customers by focusing on the journey of rebuilding faith in the institution, one small step at a time. The campaign’s goal was clear: make meaningful connections with customers through a variety of touchpoints, and in doing so, elevate Barclays from 7th to 1st in brand connection among major high-street banks.
Key Highlights
Strategic Positioning: Crafting a clear, consistent message that focused on Barclays’ commitment to customer-centric values, transparency, and long-term relationship-building.
Omnichannel Engagement: Connecting with customers across multiple platforms – from traditional print advertising to digital touchpoints, mobile apps, and in-branch interactions – ensuring that the message resonated wherever customers interacted with the brand.
Experiential and Face-to-Face Initiatives: Designing and executing events and immersive experiences that allowed Barclays to engage directly with customers, further humanizing the brand and fostering deeper, more emotional connections.
Brand Tracking & Impact Measurement: Continuous monitoring of customer sentiment and engagement, ensuring the brand’s messaging remained effective and was evolving based on real-time feedback.
Design
Results
As a result of these efforts, Barclays not only regained customer trust but also achieved the highest level of brand connection among high-street banks, surpassing all its competitors in key metrics. The success of this collaboration is a testament to the power of strategic brand transformation and customer-first thinking.
“Partnering with Barclays to help them reconnect with their customers has been an incredibly rewarding experience,” said [Name], CEO of 8Global. “Our work with Barclays demonstrates that rebuilding trust and loyalty can be achieved through thoughtful, consistent efforts that prioritize the customer’s experience at every touchpoint. We are thrilled with the results and look forward to continuing to support Barclays as they move into the future with renewed customer relationships.”
The partnership between 8Global and Barclays is a testament to the agency’s ability to create meaningful, impactful brand strategies that drive both customer loyalty and business success.
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