South Africa,Nigeria ,Dubai ,London .Laine Barnard ,branding ,culture branding ,banking ,retail branding ,spirtual branding ,success stories .social ,search ,digital branding ,Seo ,ppc


eSwatini Mobile, the second largest mobile network operator in the country wished to increase their market share and improve their brand perception within their target audience – the people of eSwatini; and approached 8BRAND to create and implement an 8-month-long promotional campaign from May 2021.

The BIG Idea: “WIN A MILLION” was the underlying theme of the promotion; which would be split into two components. Each component of the promotion would be based around three huge monthly prizes, increasing in value every month – from E500 000,00 in month 1, to E 750 000,00 in month 2 and finally the ultimate prize of E 1 000 000,00 in month 3.

The first component, focusing more on engaging and attracting customers, was called “Become a Millionaire” as eSwatini Mobile would be making one winner a millionaire; and the second component, focusing more on brand perception within the market, was called “Share with Friends or Family”, where the 3 monthly prizes would be shared by the nominating winner; who would get 50% of the prize, and the balance is shared by 10 of his/her friends as nominated by them. The winner would get a prize and share his good luck with his friends.

3 Months Mobile


Win A Million

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