In September 2020 a new Ukrainian craft vodka Nikita will appear in the CIS countries and Western Europe, and a little later in the USA. The trend of the vodkas creation that build a brand due to their special recipe and thus attract the attention of the consumer with a certain taste uniqueness has been traced for a long time.
Vodka made according to a traditional recipe which is consists only of 100% corn alcohol and pure artesian water. And Nikita’s recipe is a return to the origins, to traditional production methods. It is this purity that distinguishes Nikita from all modern vodkas (officially today there are no similar pure vodkas in Ukraine) and attracts the attention of bartenders who can build cocktails without impurities and flavors.
But in order to create a product that really arouses interest and excitement among the audience, a unique composition is not enough.
The buyer first of all loves and chooses with his eyes and draw his attention on the shelf, and only a carefully thought out and built design could display the essence of the product and tell its story
Idea & Concept
Although the brand was developed only for the Russian market, it was decided to immediately launch it both on the Ukrainian market and other CIS markets. As a result, just a year after the launch, the brand, for example, won a 5 % share in the Ukrainian vodka market and was able to hold about 6–7 % of the market, which is an excellent indicator in such a competitive market. The brand also took a strong position in the Russian market.
The client was very pleased with the design, and as proof of this, he returned to us for product redesign in 2019.
The development of the Nikita brand, the elaboration of its concept, design and final design took about three months.
The main difference between NIKITA vodka is its composition — 100% water and alcohol (in a 60/40 ratio) and no additives (no sugar, no glucose, no gluten, etc.). Such purity is confirmed by a certificate and according to information from the certification bodies of Ukraine there is no other such vodka in Ukraine, and the unique traditional recipe and manual control of blending and quality automatically transferred NIKITA to the rank of a craft product.
Naturalness, craft and originality — all this had to be reflected in the design.
Natural mood board for Morosha
Bottle Design
The client and us have chosen a ready-made bottle shape, which clearly positioned the product as vodka. This gave us the opportunity to concentrate all our efforts on label design, glass color and closure, and devote more time to developing completely original graphics.
After reviewing several color options, we tinted the glass in a custom caramel shade reminiscent of ripe corn, thus grabbing the audience’s attention on the shelf. This was an unexpected decision, since the brief stipulated precisely the purity and transparency of the design.
But we always try to offer unusual concepts that may go beyond the brief, but better express the spirit of the brand
Corn on the label not only reflects the composition of the vodka, but also supports the name of the — an allusion to the Nikita Khrushchev’s corn campaign of the 50s *.
To make the Nikita vodka label feel like a part of the bottle and create a feeling of premium handmade, we used graphics printed by screen printing (silk screen printing). In addition, this printing method continued the idea of a craft product.
Transparent & caramel glass design
We have placed the “No Sugar, No Gluten” logo on the top label.
Nikita is made from corn alcohol, and corn, due to its natural properties, is gluten-free.
In the West, especially in the United States, the consumer monitors the composition of the foods consumed very closely and checks it for sugar and gluten contence. And again, such a message is necessary for consumers with certain dietary preferences and helps to make a choice in favor of Nikita vodka.
We chose a very simple shape for the capping and engraved the Nikita logo, which added a craft-like effect.
As a result, we got a very holistic, complex product, where the brand concept, name and design of Nikita vodka fully support each other. We are convinced that this brand will be extremely successful, as there is already a great deal of interest from trade in Ukraine, Kazakhstan, other neighboring countries and the United States.
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