CREATING AN INFINITE BRAND
8BRAND had the chance to work with a brand new upstream oil and gas company in Nigeria. With the belief in building a powerful African energy company, which is based on sustainable ventures that benefit Nigeria as a whole, this company needed to brand itself. A brand strategy was developed, which guided the generation of their name, Petralon. The next step involved the design of the logo, which was based on the idea that finding oil is like finding a needle in a haystack.
Inspiration was drawn for the Google Maps pin, and in conjunction with an oil drop and infinity symbol was formed which symbolized sustainable business. We called it the Petralon infinity drop. 8BRAND created a corporate identity that was rolled out to business stationery, signage and website.