Proprietary Tools

Key Proprietary Tools

Brand Portfolio Growth Model

The growth map tool that brings all of the key elements together so we can understand, identify and seize opportunities.

Culture Branding

Through mapping the cultural orthodoxy; locating cultural opportunity; targeting the crowd culture; diffusing ideology & continuing innovation.

Customer Value Management

Through the use of valuable information such as Customer Lifetime Value (CLV) & implementing a CX program that rewards repeat customers.

Brand Portfolio Growth Model

Why a Growth Map?

A GROWTH MAP helps us understand the key dimensions that drive purchase behaviour… or could drive purchase behaviour in the future… and so identify paths to brand growth…

Key Objectives:

Introduce you to our new segmentation framework which will ultimately help to understand how and why consumers make product and brand choices

The growth map tool brings all of these elements together so we can understand, identify and seize opportunities

We understand each market dimension in turn before combining them and overlaying other insights to identify the most attractive market spaces

For each grid square we can size the value, identify competitors, likely future growth, and summarise the key mind-sets, needs, locations and occasions where we need to be to win.

Culture Branding

There are 5 main principles of successful CULTURAL BRANDING:

1. Map the cultural orthodoxy:- know and understand the current accepted cultural ideologies and then introduce or promote an innovative ideology.

2. Locate cultural opportunity:- disruptions in society cause accepted ideologies to lose traction; people look for alternatives, which creates opportunities. For example: the backlash against unhealthy fast foods, created opportunities for whole foods markets and natural food takeaways.

3. Target the crowd culture:- adopt or promote the new ideologies / needs of the crowd culture.

However, you will need to be sincere, and walk the talk.

4. Diffuse the ideology:- capture the “myths/beliefs” underpinning the crowd culture ideology.

5. Innovate continually, using cultural flashpoints:- as new points are raised around the crowd cultures ideology, get involved positively in these points as well.

Customer Value Management

Customer Lifetime Value Optimization
Cost-Efficient Customer Acquisition
Hyper-Personalized Engagement
Data-Driven Decision-Making
Seamless Customer Relationship Management
Achieving Spectacular ROI on Advertising Spend

Customer Lifetime Value (CLV) is the predicted revenue a customer generates throughout the length of the relationship with a business.

Implementing a CX program that rewards repeat customers with exclusive offers or discounts, encouraging long-term engagement and increasing the average CLV.