Key Proprietary Tools
The growth map tool that brings all of the key elements together so we can understand, identify and seize opportunities.
Through mapping the cultural orthodoxy; locating cultural opportunity; targeting the crowd culture; diffusing ideology & continuing innovation.
Through the use of valuable information such as Customer Lifetime Value (CLV) & implementing a CX program that rewards repeat customers.
Why a Growth Map?
A GROWTH MAP helps us understand the key dimensions that drive purchase behaviour… or could drive purchase behaviour in the future… and so identifies paths to brand growth…
Key Objectives:
Introduce you to our new segmentation framework which will ultimately help to understand how and why consumers make product and brand choices
We understand each market dimension in turn before combining them and overlaying other insights to identify the most attractive market spaces
For each grid square we can size the value, identify competitors, likely future growth, and summarise the key mind-sets, needs, locations and occasions where we need to be to win.
There are 5 main principles of successful CULTURAL BRANDING:
1. Map the cultural orthodoxy:- know and understand the current accepted cultural ideologies and then introduce or promote an innovative ideology.
2. Locate cultural opportunity:- disruptions in society cause accepted ideologies to lose traction; people look for alternatives, which creates opportunities. For example: the backlash against unhealthy fast foods, created opportunities for whole foods markets and natural food takeaways.
3. Target the crowd culture:- adopt or promote the new ideologies / needs of the crowd culture.
However, you will need to be sincere, and walk the talk.
4. Diffuse the ideology:- capture the “myths/beliefs” underpinning the crowd culture ideology.
5. Innovate continually, using cultural flashpoints:- as new points are raised around the crowd cultures ideology, get involved positively in these points as well.
Customer Lifetime Value (CLV) is the predicted revenue a customer generates throughout the length of the relationship with a business.
Implementing a CX program that rewards repeat customers with exclusive offers or discounts, encouraging long-term engagement and increasing the average CLV.
Our Success Stories
What we can do for you
We set out to create a Razzl flavour range that brings something genuinely fresh to the flavoured soft-drink aisle. Instead of simply adding new tastes, we created a colourful, upbeat universe that celebrates youth culture – from self-expression to everyday wins worth sharing.
The range captures Razzl’s signature burst of flavour, fun, and personality while speaking directly to the rhythm, energy, and attitudes of today’s young drinkers.
5 Million Unit Cases In 6 Months
In a time when banks had lost confidence in the banking system, and Barclays was a low ranking high street bank, it was important that they connected with their audience.
Through the initiative, aptly named “We Took One Small Step with Barclays,” the bank reconnected with its customers by focusing on the journey of rebuilding faith in the institution, one small step at a time. The campaign’s goal was clear: make meaningful connections with customers through a variety of touchpoints, and in doing so, elevate Barclays from 7th to 1st in brand connection among major high-street banks.
From 7th To 1st In Brand Connection
eSwatini Mobile, the second largest mobile network in eSwatini (Swaziland) wished to significantly increase their market share, and drastically improve their brand perception within the market.
A major objective was to not only enhance and grow their brand awareness in the market, but promote the brand as a customer friendly brand, giving their clients greatly added value for an affordable price.
The brand was suffering from a negative market perception and were seen as not being interested in serving the everyday person.
100% Increase In Subscribers In 6 Months
We successfully elevated the brand from a challenger to a clear market leader. By grounding the strategy in authenticity, strengthening community engagement, and tailoring offerings to local needs, we built deeper trust and loyalty.
This shift translated into significant gains in market share and firmly established the brand as a category leader.
48% To 52% Market Share
The packaging felt a bit tired and needed refreshment in order to create a more stylish, contemporary and European design.
As a result of the redesign of the entire product line (8 positions), including the development of a new bottle shape, Marengo managed to strengthen its leadership position (now over 50% market share), attract consumers of competitive brands, capture the essence and brand positioning (Time to go!) in its look and feel. At the same time it managed to maintain brand awareness and not lose existing customers. In general, the new brand design looks more modern and communicates high quality of the product.
To update the brand and to prepare for brand extension into the champagne sector, we created a new corporate identity, which conveys a festive atmosphere together with the slogan „TIME TO GO”.
Strengthened Leadership Position To Over 50% Market Share
We were faced with the task of developing a brand of Nikita vodka, which will be positioned as a modern craft vodka from Ukraine and offered to consumers around the world, but at the same time will be distinguished by its originality.
Although the brand was developed only for the Russian market, it was decided to immediately launch it both on the Ukrainian market and other CIS markets. As a result, just a year after the launch, the brand, for example, won a 5 % share in the Ukrainian vodka market and was able to hold about 6–7 % of the market, which is an excellent indicator in such a competitive market. The brand also took a strong position in the Russian market.
A Year After The Launch The Brand Won A 5% Share In The Ukrainian Vodka Market And Was Able to Hold About 6-7% Of The Market
Our brief was to craft an energy drink capable of cutting through one of the most saturated beverage categories in the market. With established players dominating the landscape, we focused on building a brand that transcends aesthetics – one that authentically resonates with consumers, stands for something meaningful, and leverages a unique value proposition to claim a differentiated space in the category.
Achieved a 60% Preference After 6 Months
The brief centered on revitalizing the Sparkling Fruit Juice line while preserving the heritage of its flagship flavor, Pamplemousse. Our objective was to enhance the product’s appeal and market presence, ensuring that it resonates with both loyal customers and new consumers, all while honoring the brand’ established identity.
In response, we proposed a revitalization strategy that highlights the unique qualities of Pamplemousse while introducing fresh elements to attract a broader audience.
Increased Cases From 5000 to 8000 Per Day
Featured Work
We are more than just brand consultants
We offer you a full package of services for the creation and development of the brand.
8Global will help your brands become successful.
