Avnash, an FMCG group in Ghana, hired 8BRAND to design packaging for their rice brand called Royal Farmers. Historically a rice sold in bulk, Avnash wanted to turn Royal Farmers into a more premium brand. A new logo was designed which took a kings crown and grains of rice as inspiration to accompany the royal blue packaging, which was designed in 1kg, 2kg, 5 kg, and 10kg sizes. The end result was a design, which was clear and simple and reflected the brand’s high-end aspirations.
