ROYAL FARMERS

ROYAL FARMERS

ROYAL FARMERS

Avnash, an FMCG group in Ghana, hired 8BRAND to design packaging for their rice brand called Royal Farmers.  Historically a rice sold in bulk, Avnash wanted to turn Royal Farmers into a more premium brand. A new logo was designed which took a kings crown and grains of rice as inspiration to accompany the royal blue packaging,  which was designed in 1kg, 2kg, 5 kg, and 10kg sizes. The end result was a design, which was clear and simple and reflected the brand’s high-end aspirations.

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