Drink Razzl - Feel Special
- Brand expression
- Brand guidelines
- Art direction
- Photography
- Film production
- Payoff line
- Digital comms
- Branded environments
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
idea & concept
The client brief called for the creation of a Razzle flavor range designed to carve out a unique niche in the flavored carbonated soft drink market. Our innovative solution is to develop a brand that empowers youth to express themselves, leveraging social media platforms to celebrate and amplify their talents. This approach not only aligns with the brand’s essence of explosive taste, energy, and creativity but also resonates deeply with our target audience, fostering community and engagement.
The client brief called for the creation of a Razzle flavor range designed to carve out a unique niche in the flavored carbonated soft drink market.
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market res. 8global conducted the launch: from the initial market res
idea & concept
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
Description
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
section heading
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
A specially developed website to showcase Razzl’s products and inspire customers.
– Visit the website here.
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
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The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
section heading
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
Razzle marketing video by 8Global
Afcon Razzl
The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world, the creation of the brand name via an exhaustive name generation process, designing the product packaging and conceiving the brand launch event and campaigns to introduce the brand, create traction and awareness. The brand has been successfully introduced into the market as a significant competitor.
Packaging / Concept Design / Social / Digital / OOH
Packaging / Concept Design / Social / Digital / OOH
Description
tell us about your business and we will make an amazing brand story
