Beach House Wines wanted to address the sustainability trend that was growing within their target market while ensuring the campaign was still on brand…
Idea & Concept
The Brief
Beach House Wines wanted to address the sustainability trend that was growing within their target market while ensuring the campaign was still on brand.
The Solution
8TechDigital suggested a beach clean up across three main beaches in the Western Cape to address the sustainability trend and stay on brand through the brand being depicted as “beach wine”. The campaign was run over social media through Instagram stories of the beach clean up as well as static as well as video posts of the beach clean up to extend the reach of the brand as well as the campaign.
Social Designs
Strawberry Lips Social Designs by 8Global
Beachhouse Wines Beach Cleanup Designs by 8Global
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