Virgin Money
- Brand strategy
- Creative expression
- Art direction
- Digital comms
- In-branch literature & comms
- Colleague engagement
- Branded environments
Virgin Money wanted to become a bank, but not a bank, keeping the Virgin brand principles and creating a relaxed, informal and comfortable environment and being transparent, efficient and effortless. Virgin Money gave everyone an option.
“Everyone’s better off”
The strategy of ‘Everyone’s better off’ was used to upscale the Virgin Money offer, but keeping the Virgin brand principles and creating a relaxed, informal and comfortable environment and being transparent, efficient and effortless. Virgin Money gave everyone an option.
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