Abu Dhabi Commercial Bank
- Brand strategy
- Creative expression
- Art direction
- Digital comms
- In-branch literature & comms
- Colleague engagement
- Branded environments
Abu Dhabi Commercial Bank wanted to recast their core values and give their customers an innovative and refreshing customer experience…
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8Global successfully rebranded Abu Dhabi Commercial Bank (ADCB), ushering in a bold new era for the bank that reimagines its visual identity, customer experience, and operational efficiency. The comprehensive rebranding project involved every element of the ADCB brand, from a refreshed logo and new branch interiors to a complete overhaul of its communications systems.
As part of the rebrand, ADCB’s logo has been revitalized to reflect a more modern and dynamic approach, aligning with the bank’s forward-looking vision and commitment to providing exceptional services to its customers.
Rebranding
One of the most notable changes is the transformation of ADCB’s branch interiors. 8Global’s innovative design approach has effectively doubled the number of counters within the same footprint, ensuring that customers experience greater access to service points without the need for significant spatial expansion. The new design emphasizes human interaction, creating an environment where customers can engage with bank representatives more effectively, leading to a more personalized and efficient banking experience.
In addition to the physical space, ADCB’s communications and literature systems have undergone a major overhaul. Moving away from dense, copy-heavy paperwork, the bank’s new literature is inspired by the simplicity and clarity of the digital world. The focus now lies on streamlined content that is direct, accessible, and visually engaging. By integrating impactful imagery with concise messaging, ADCB is not only making its communications more user-friendly, but also aligning with the expectations of today’s tech-savvy customers.
“Our goal was to create a brand experience that is as modern, efficient, and customer-centric as the bank itself. From the redesigned interiors to the enhanced communication systems, every aspect of the rebrand was carefully considered to deliver a seamless, intuitive, and engaging experience for ADCB’s customers.”
The rebrand positions ADCB as a modern, agile, and customer-first institution, prepared to meet the evolving needs of the UAE’s banking landscape. With a refreshed visual identity, improved branch environments, and simplified communications, ADCB is poised to offer a superior banking experience that aligns with the expectations of today’s digital-first world.
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