8global is a Branding and Communication Consultancy leveraging decades of strategic and creative experience to build brands around the world.
Helping brands thrive worldwide through strategy, creativity, and communication.
We revitalize fading brands. We build brands of the future. We solve key business issues. Get the “Wow” Growth Factor.
These case studies are 8Global originals, in addition we can share more detailed and sector specific brand stories offline.
Our brief was to craft an energy drink capable of cutting through one of the most saturated beverage categories in the market. With established players dominating the landscape, we focused on building a brand that transcends aesthetics – one that authentically resonates with consumers, stands for something meaningful, and leverages a unique value proposition to claim a differentiated space in the category..
We set out to create a Razzl flavour range that brings something genuinely fresh to the flavoured soft-drink aisle. Instead of simply adding new tastes, we created a colourful, upbeat universe that celebrates youth culture – from self-expression to everyday wins worth sharing. The range captures Razzl’s signature burst of flavour, fun, and personality while speaking directly to the rhythm, energy, and attitudes of today’s young drinkers.
We successfully elevated the brand from a challenger to a clear market leader. By grounding the strategy in authenticity, strengthening community engagement, and tailoring offerings to local needs, we built deeper trust and loyalty. This shift translated into significant gains in market share and firmly established the brand as a category leader.
The concept behind “Let’s Do Business” was to create a message that distinctly positions Airtel’s business brand in the minds of customers, while motivating them to engage and purchase. Our innovation spanned the entire ecosystem – from product refinement and naming conventions to a sharply focused go-to-market campaign that delivered clarity, credibility, and commercial impact.
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