Drink Razzl - Feel Special

The client approached us to launch a brand new soft drink range of 5 flavours into the Nigerian market. 8global conducted the launch: from the initial market research, through the crafting of a comprehensive launch strategy – both digital and in the real world…

Idea & Concept

It’s not just a drink; but a part of the African experience, energizing fans, players, and communities

RAZZL is a fresh young brand, vibrant, dynamic, bubbly and expressive. We support the aspirations of the youth of Nigeria, and their desire for self-expression, and to be heard. RAZZL is for those that are youthful in body or mind, go-getters aspiring to better their lives; energetic, dynamic people full of the youthful joy of life.

5 Fantastic Flavours

Razzl offers a diverse range of six refreshing soft drink flavours, each with its own unique twist.

The RAZZL® Cola delivers the classic, timeless taste of cola, perfect for enjoying on its own or mixing into cocktails.

RAZZL® Grenadine, a favourite among kids, offers a sweet and savoury taste that’s ideal for family gatherings and birthday parties.

RAZZL® Lemon provides a fizzy, zesty burst that tingles the taste buds and doubles as a lively mixer for evening cocktails.

RAZZL® Pamplemousse offers the most unique flavour in the range—its sweet and refreshing grapefruit taste, paired with delicate bubbles.

Digital Designs

Animated GIFs by 8Global

Razzl marketing video by 8Global

What’s your RAZZL promotional material by 8Global

Website

A specially developed website to showcase Razzl’s products and inspire customers.

– Visit the website here.

Afcon Razzl

8Global, known for its innovative marketing campaigns, is proud to announce its collaboration with RAZZL Soft Drink for the Africa Cup of Nations (AFCON) 2024 in Cameroon. The agency designed a vibrant and impactful creative campaign to showcase RAZZL at one of Africa’s largest sporting events.

RAZZL, the dynamic and refreshing soft drink, is proud to announce its role as an official beverage at the prestigious Africa Cup of Nations (AFCON) 2024, hosted in Cameroon. As one of Africa’s most anticipated sports events, AFCON brings together football fans, athletes, and nations to celebrate the continent’s passion for the beautiful game — and now, RAZZL will be right there to refresh, energize, and elevate the experience.

Highlights & other video content