Feel The KIQ

How do you stand out in an overcrowded energy drink market with low brand loyalty, price wars, and global giants dominating ABTL?

Brief Overview

We were asked to create a new energy drink that would stand out in the saturated market of energy beverages. With numerous competitors vying for consumer attention, our goal was to design a product that not only attracts but also resonates deeply with our target audience, leveraging unique selling points to carve out a distinct niche…

From Challenge to Results

KIQ entered an crowded energy-drink market with bold ambition: to be noticed and deeply felt. We began by uncovering what drives our audience, what excites them and inspires change. Armed with those insights, our team crafted a brand experience that speaks louder than the label: a go-to-market strategy built for social amplification, and campaign activation designed for real engagement.

Behind the scenes we delivered creative assets, digital roll-out, and social content optimized for impact. The result? A standout brand presence and measurable traction that set KIQ on a new path.

Click to flip through the slides and follow the process from the initial challenge, through the strategic insights, the tactical implementation, and finally to the results that speak for themselves.

KIQ

Feel The Energy

Watch this short video to understand what makes KIQ different from every other energy drink on the market.

The energy, vibrancy and pace in this video is exactly what “KIQ – Feel The Energy” conveys to the target audience.

Packaging

With a purpose

The KIQ packaging was designed to communicate energy, identity, and purpose at first sight. It bold, shelf-distinguishable, and instantly aligned with the brand’s punchy personality. By balancing visual impact with practicality, the packaging strengthens brand recall, ensuring KIQ stands out in a crowded market.