MTN Karaoke APP
MTN Nigeria briefed us to help them grow their ARPU and increase brand loyalty and affinity through an engaging campaign.
As 8brand knew that we had to increase the data traffic we developed a solution that would meet all the above objectives and increase the social value of the brand.
Market: Nigeria
MTN Karaoke APP RESULTS:
Investment of $200 000.00 Ran over 4 month period
Over $1.2 million increase in data revenue
Over 1 million downloads of each of the top 5 entries
