MTN Song Star App

The MTN Song Star App offered a unique platform to discover, share, and enjoy music while providing a powerful tool for creative expression. Recognizing the importance of expanding data traffic while increasing the social value of the MTN brand, we developed the MTN Song Star App…

Idea & Concept

Recognizing the importance of expanding data traffic while increasing the social value of the MTN brand, we developed the MTN Song Star App as an integrated solution that meets these key objectives. By creating a space where users can access exclusive music content, participate in talent competitions, and interact with a diverse music community, we aimed to bring people together in a meaningful and rewarding way.

We understood the power of music as a form of self-expression and connection . With the MTN Song Star App, we created a dynamic platform that not only strengthened customer relationships but also opened new opportunities for creativity, connection, and data engagement.

Key Features

Talent Competitions

Userscouldparticipate in music challenges and contests, showcasing their singing talent for a chance to win exciting prizes and recognition.

Music Streaming & Downloads

Access to a wide variety of Nigerian and global music, available for streaming and offline downloads.

Exclusive Content

Curated playlists, behind-the-scenes footage, and music industry insights.

Social Integration

Share your favorite tracks, compete with friends, and engage with other music fans on the app’s built-in social media features.

The App

The MTN Song Star App is designed to be accessible and affordable for all Nigerians, with tailored data packages that allow users to enjoy the app’s features without worrying about high data costs.

Providing Nigerians with more than just a digital service; offering them a platform to celebrate and amplify the music culture whilst creating a lasting social impact and enhancing the user experience in ways that resonate with their lifestyle and values.

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