Our “Irreverent but Thoughtful” Social Media campaign for Flamin’ Cockerel managed to increase the page following of 10K to 18K in just four months with an average engagement of 24%
The Brief
Flamin’ Cockerel, the bold and dynamic brand known for its unapologetic and fiery personality, has achieved remarkable success with its recent social media campaign designed to stir things up in the most unexpected of places. In just four months, the brand’s unique “Irreverent but Thoughtful” approach helped boost its Instagram following from 10K to an impressive 18K—an 80% increase—while maintaining a high engagement rate of 24%, well above industry standards
Social Media Campaign
Taking Valentine’s Day to New Heights with Tinder
In a bold move for Valentine’s Day, Flamin’ Cockerel decided to take its irreverent spirit to Tinder. The campaign, designed to engage audiences in a playful and unexpected way, saw the brand create a Tinder profile for its mascot, The Cockerel. The result? Over 1,000 matches and 521 pickup lines sent in by users, showing just how much love there is for the brand and its cheeky personality.
The Tinder campaign perfectly captured the playful and cheeky ethos of the Flamin’ Cockerel brand, giving fans an unexpected and hilarious way to engage with the brand. The overwhelming response from Tinder users underscores the success of the campaign in connecting with a wide and diverse audience.
Irreverence with Purpose
Flamin’ Cockerel’s social media strategy has always been about more than just viral content. By blending humor, boldness, and unexpected creativity, the brand continues to redefine what it means to be “irreverent.” This campaign, in particular, allowed Flamin Cockerel to directly interact with consumers in a way that was not only fun but also memorable—an approach that resonated with the younger, trend-conscious crowd.
“We wanted to do something different for Valentine’s Day, something that would break the mold,” said a Flamin’ Cockerel spokesperson. “Taking our brand to Tinder was a natural extension of our ‘Irreverent but Thoughtful’ approach. It’s about making bold moves, but also connecting with our audience in a way that feels personal, fun, and—most importantly—authentic.”
Results
Total Reach: 146,101
Engagement: 65,052 (44.6% engagement rate across all platforms)
Instagram Following Increase: 8,000 new followers (80% growth in 4 months)
Tinder Matches: 1,000+ matches
User-Generated Pickup Lines: 521
With the success of this campaign, Flamin’ Cockerel is poised to continue pushing the boundaries of social media marketing. As the brand’s online presence continues to grow, fans can expect even more unexpected surprises and creative campaigns that blend humor, engagement, and innovation.
tell us about your business and we will make an amazing brand story
